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Chobani founder Hamdi Ulukaya made Greek yogurt available in the U.S. It's a product that five years ago was not available in the U.S. and Americans did not know they wanted it. Now, Chobani has trouble keeping up with demands for their Greek yogurt and the "Goliath" yogurt companies are so threatened that they are making their own Greek yogurt selections available. In the past, there would be no way a small start-up food company could compete with age-old companies. As I've been telling my students and anyone willing to listen, we are living in a time where technology is allowing a little David with a great idea for a great product or service to compete with (and be a threat to) existing big Goliaths. And if you understand the life principles taught in SpirFit that Hamdi Ulukaya also understands, your chances are even greater.
Social Media and Chobani
The technology of social media was essential in Chobani's growth. More about how Chobani uses social media can be found at: http://www.nbcnews.com/id/49084239/ns/business-small_business/t/how-chobani-yogurt-used-social-media-boost-sales/#.UXmqj7VwqSo
More of Chobani in the News
Chobani on NBC News South Carolina
Disclosure: Neither the writer of this blog or SpirFit Academy has any financial interest or any ties with Chobani or NBC.